Blog
Articles on promotion, advertising and web development.
We write about SEO, paid ads, analytics and practical tips. First posts coming soon.
Privacy-first marketing and data
20/12/2025
Privacy-first marketing and data. Third-party cookies are weakening, browsers are tightening tracking, and GDPR, ePrivacy, and local laws turn data collection into a board-level responsibility—not a “pixel toggle.” Privacy-first marketing is not about abandoning measurement; it i
Quality Score and ad quality (search)
19/12/2025
Quality Score and ad quality (search). In search ads, Google Ads Quality Score (QS) is not a vanity number—it signals how well the keyword, ad, and landing page align with each other and with user intent. The 1–10-style score combines three known components: expected CTR, ad rele
Landing page quality
18/12/2025
Landing page quality. A landing page is where traffic from ads, organic, email, and social turns into a lead, purchase, or other micro-conversion. Quality is more than polished visuals—it is the match between the creative promise and the hero, speed, mobile usability, trust, and
Conversion in marketing
17/12/2025
Conversion in marketing. Conversion is the share of users who complete a target action—a baseline metric for CRO and reporting.
Remarketing lists
16/12/2025
Remarketing lists. Lists build audiences from site or app behavior for follow-up campaigns.
Bounce rate and traffic quality
15/12/2025
Bounce rate and traffic quality. Bounce rate classically is the share of sessions that viewed only one page without further actions. In advertising, a high bounce on a landing page behind paid traffic is usually a prompt to check creative-to-hero match, load speed, and offer clar
Viewability: ad viewability
14/12/2025
Viewability: ad viewability. Viewability tells you whether an ad was actually seen (MRC baseline: pixels on screen and time in view).
Demand generation
13/12/2025
Demand generation. Demand gen is the set of programs that create and accelerate interest in the category and product—especially in B2B.
Creative testing in advertising
12/12/2025
Creative testing in advertising. Structured checks of visuals, headlines, and formats to lift CTR and conversions.
Ad frequency and creative fatigue
11/12/2025
Ad frequency and creative fatigue. Frequency is how often someone sees your ad on average; pushing it without fresh creatives hurts CTR and brand sentiment.
Brandformance
10/12/2025
Brandformance. Brandformance blends awareness goals with measurable lower-funnel KPIs in the same campaigns or media plan.
KPI and OKR in marketing
09/12/2025
KPI and OKR in marketing. KPIs steady the pulse of a channel; OKRs set bold quarterly outcomes with measurable key results.
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