Blog
Articles on promotion, advertising and web development.
We write about SEO, paid ads, analytics and practical tips. First posts coming soon.
Mobile-first indexing principles and mobile site audits
29/03/2026
Why mobile is the primary ranking surface: parity, touch targets, interstitials, and media. Responsive vs dynamic vs m-dot plus common mistakes.
Comparing popular CMS platforms and custom stacks for SEO
29/03/2026
WordPress, Tilda, OpenCart, and frameworks—meta, speed, flexibility, and risk. When to stay packaged and when to build custom.
Safe site migration to a new domain or CMS
28/03/2026
Preparation: URL inventory, 301 map, staging QA, and backups. Launch-day checklist, common mistakes, and protecting organic traffic.
Breaking down Google’s Core Web Vitals standards
28/03/2026
LCP, FID, and CLS thresholds, search impact, and optimisation steps. How INP fits Google’s field data.
What cheap SEO really costs your business
27/03/2026
Penalties, technical debt, hollow traffic, and brand risk when you under-invest; how professional SEO compares, hidden costs, and vendor red flags.
Lowering customer acquisition cost from organic search
27/03/2026
Why SEO can outperform paid channels on unit economics: lead mechanics, a year-one CAC curve, acceleration tactics, and a modelling checklist.
Real vs false guarantees in SEO and site promotion
27/03/2026
How to separate agency hype from professional commitments: common false promises, what can honestly be guaranteed, and contract safeguards.
SEO project stages in the first six months
27/03/2026
A practical half-year roadmap: foundations, on-page scaling, month-by-month progress signals, and an owner checklist.
Key metrics in SEO agency reports
27/03/2026
Which monthly report metrics reflect real progress versus background noise—and how to spot transparent analytics versus spin.
Why systematic SEO beats one-off fixes
07/03/2026
Search evaluates sites holistically—spot changes age fast. Learn why cadence wins, compare operating models, and spot stakeholder red flags.
A search roadmap for scaling your business
05/03/2026
After core terms rank: expand via geo, adjacent categories, informational hubs, and internationalisation—with phased goals, tools, and risk controls.
How page load speed affects bottom-line profit
23/02/2026
Why site speed is a business metric: bounces, conversion, organic reach, and CAC. Core Web Vitals (LCP, INP, CLS), acceleration tactics, and a bottleneck table.
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