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Articles on promotion, advertising and web development.
We write about SEO, paid ads, analytics and practical tips. First posts coming soon.
LTV: customer lifetime value
14/11/2025
LTV: customer lifetime value. LTV estimates how much revenue or margin a customer contributes over the full relationship—and sets the ceiling for CAC and growth ambition.
CAC: customer acquisition cost
13/11/2025
CAC: customer acquisition cost. CAC answers how much it costs, on average, to win a new paying customer—including marketing and the sales costs you attribute to acquisition.
ROMI and marketing return on investment
12/11/2025
ROMI and marketing return on investment. ROMI frames marketing as an investment: how much margin or revenue each dollar of spend returns—in language owners and finance already use.
CPA: cost per action
11/11/2025
CPA: cost per action. CPA ties media to outcomes—leads, orders, sign-ups—so paid programs read cleanly in a P&L conversation.
CPM and cost per mille
10/11/2025
CPM and cost per mille. CPM fits reach and video plays where noticeability and frequency matter more than an instant click.
CPC: cost per click in paid traffic
09/11/2025
CPC: cost per click in paid traffic. CPC is the common denomination of paid search and social buys—budget, scale, and cross-platform comparisons hang on it.
CTR (click-through rate) for ads and snippets
08/11/2025
CTR (click-through rate) for ads and snippets. CTR measures clicks per impression—how compelling the promise, headline, and creative are in context.
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