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Programmatic media buying
26/11/2025
Programmatic media buying. Programmatic is automated impression buying through SSP/DSP stacks and real-time auctions.
Performance marketing
25/11/2025
Performance marketing. Performance marketing judges success with near-money KPIs: leads, orders, CPA, ROMI.
Engagement: audience interaction
24/11/2025
Engagement: audience interaction. Engagement is depth of interaction with content and the brand—not only views, but saves, comments, and time spent.
Churn: customer attrition
23/11/2025
Churn: customer attrition. Churn tracks the share of customers or subscriptions you lose—and it hits LTV directly.
Attribution in digital marketing
22/11/2025
Attribution in digital marketing. Attribution decides which channel or touchpoint gets credit for a conversion when several interactions happen.
UTM parameters for campaign analytics
21/11/2025
UTM parameters for campaign analytics. UTMs are standard URL parameters that let analytics show source, campaign type, and creative clearly.
CRO: conversion rate optimization
20/11/2025
CRO: conversion rate optimization. CRO turns existing traffic into more leads and sales without a proportional rise in media spend. It systematically improves landing pages, forms, offers, and trust so a higher share of visitors complete the goal action.
A/B testing in marketing
19/11/2025
A/B testing in marketing. An A/B test compares two versions of an element (headline, banner, form) on a pre-chosen metric using cleanly split traffic. It replaces subjective “which looks better” debates with evidence and reduces the risk of hurting conversion after site or email
Lookalike audiences
18/11/2025
Lookalike audiences. Lookalikes help you find new users statistically similar to your best customers or subscribers and scale performance media when a narrow base is tapped out. Platforms build a model from a seed list (purchases, leads) and expand reach to “similar” people; the
Retargeting and remarketing
17/11/2025
Retargeting and remarketing. Retargeting serves ads to people who already engaged with your site or content to drive conversions after a first visit, when abandonment is normal. In Google and Meta “remarketing” usually means visitor lists and dynamic ads tied to viewed products o
Lead, MQL, and SQL: qualifying interest
16/11/2025
Lead, MQL, and SQL: qualifying interest. Splitting leads into MQLs and SQLs keeps marketing and sales aligned and stops the circular blame of “your leads are weak” versus “you never follow up.” Without shared definitions and CRM SLAs, quality dissolves: marketing celebrates MQL v
Sales funnel in digital marketing
15/11/2025
Sales funnel in digital marketing. The funnel maps stages from first touch to closed revenue so you can assign metrics, content, and channels per stage without blending “introduce the brand” and “close the deal” in one creative. In B2B you almost always layer MQL/SQL qualificatio
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