Blog
Articles on promotion, advertising and web development.
We write about SEO, paid ads, analytics and practical tips. First posts coming soon.
Google Analytics & Google Ads: June 2026 consent changes
13/04/2026
How GA4 and Ads split data controls, why Consent Mode beats Signals toggles, Smart Bidding risks, and a pre-15 June checklist.
Mobile-first indexing principles and mobile site audits
29/03/2026
Why mobile is the primary ranking surface: parity, touch targets, interstitials, and media. Responsive vs dynamic vs m-dot plus common mistakes.
Comparing popular CMS platforms and custom stacks for SEO
29/03/2026
WordPress, Tilda, OpenCart, and frameworks—meta, speed, flexibility, and risk. When to stay packaged and when to build custom.
Safe site migration to a new domain or CMS
28/03/2026
Preparation: URL inventory, 301 map, staging QA, and backups. Launch-day checklist, common mistakes, and protecting organic traffic.
Breaking down Google’s Core Web Vitals standards
28/03/2026
LCP, FID, and CLS thresholds, search impact, and optimisation steps. How INP fits Google’s field data.
What cheap SEO really costs your business
27/03/2026
Penalties, technical debt, hollow traffic, and brand risk when you under-invest; how professional SEO compares, hidden costs, and vendor red flags.
Lowering customer acquisition cost from organic search
27/03/2026
Why SEO can outperform paid channels on unit economics: lead mechanics, a year-one CAC curve, acceleration tactics, and a modelling checklist.
Real vs false guarantees in SEO and site promotion
27/03/2026
How to separate agency hype from professional commitments: common false promises, what can honestly be guaranteed, and contract safeguards.
SEO project stages in the first six months
27/03/2026
A practical half-year roadmap: foundations, on-page scaling, month-by-month progress signals, and an owner checklist.
Key metrics in SEO agency reports
27/03/2026
Which monthly report metrics reflect real progress versus background noise—and how to spot transparent analytics versus spin.
Choosing Between Paid Search Ads and SEO
23/03/2026
How to allocate budget across PPC and SEO: decision criteria, parameter comparison, and a practical hybrid playbook.
Methodology for Calculating SEO Return on Investment
22/03/2026
A step-by-step ROI framework so business owners can see when SEO investments move into net profit.
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