Blog
Articles on promotion, advertising and web development.
We write about SEO, paid ads, analytics and practical tips. First posts coming soon.
Lookalike audiences
18/11/2025
Lookalike audiences. Lookalikes help you find new users statistically similar to your best customers or subscribers and scale performance media when a narrow base is tapped out. Platforms build a model from a seed list (purchases, leads) and expand reach to “similar” people; the
Retargeting and remarketing
17/11/2025
Retargeting and remarketing. Retargeting serves ads to people who already engaged with your site or content to drive conversions after a first visit, when abandonment is normal. In Google and Meta “remarketing” usually means visitor lists and dynamic ads tied to viewed products o
Lead, MQL, and SQL: qualifying interest
16/11/2025
Lead, MQL, and SQL: qualifying interest. Splitting leads into MQLs and SQLs keeps marketing and sales aligned and stops the circular blame of “your leads are weak” versus “you never follow up.” Without shared definitions and CRM SLAs, quality dissolves: marketing celebrates MQL v
Sales funnel in digital marketing
15/11/2025
Sales funnel in digital marketing. The funnel maps stages from first touch to closed revenue so you can assign metrics, content, and channels per stage without blending “introduce the brand” and “close the deal” in one creative. In B2B you almost always layer MQL/SQL qualificatio
LTV: customer lifetime value
14/11/2025
LTV: customer lifetime value. LTV estimates how much revenue or margin a customer contributes over the full relationship—and sets the ceiling for CAC and growth ambition.
CAC: customer acquisition cost
13/11/2025
CAC: customer acquisition cost. CAC answers how much it costs, on average, to win a new paying customer—including marketing and the sales costs you attribute to acquisition.
ROMI and marketing return on investment
12/11/2025
ROMI and marketing return on investment. ROMI frames marketing as an investment: how much margin or revenue each dollar of spend returns—in language owners and finance already use.
CPA: cost per action
11/11/2025
CPA: cost per action. CPA ties media to outcomes—leads, orders, sign-ups—so paid programs read cleanly in a P&L conversation.
CPM and cost per mille
10/11/2025
CPM and cost per mille. CPM fits reach and video plays where noticeability and frequency matter more than an instant click.
CPC: cost per click in paid traffic
09/11/2025
CPC: cost per click in paid traffic. CPC is the common denomination of paid search and social buys—budget, scale, and cross-platform comparisons hang on it.
CTR (click-through rate) for ads and snippets
08/11/2025
CTR (click-through rate) for ads and snippets. CTR measures clicks per impression—how compelling the promise, headline, and creative are in context.
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