Blog
Articles on promotion, advertising and web development.
We write about SEO, paid ads, analytics and practical tips. First posts coming soon.
Email marketing
30/11/2025
Email marketing. Email still offers tight message control and cheap repeat touches—when the list is healthy.
Content marketing
29/11/2025
Content marketing. Content marketing earns trust and demand with useful stories—not loud banners alone.
SEO and SEM: how search channels connect
28/11/2025
SEO and SEM: how search channels connect. SEO (organic) and SEM (often paid search) tap the same demand with different speeds and unit economics.
Paid search and contextual ads
27/11/2025
Paid search and contextual ads. Contextual ads meet user intent (search) or the topic of the page showing the ad.
Programmatic media buying
26/11/2025
Programmatic media buying. Programmatic is automated impression buying through SSP/DSP stacks and real-time auctions.
Performance marketing
25/11/2025
Performance marketing. Performance marketing judges success with near-money KPIs: leads, orders, CPA, ROMI.
Engagement: audience interaction
24/11/2025
Engagement: audience interaction. Engagement is depth of interaction with content and the brand—not only views, but saves, comments, and time spent.
Churn: customer attrition
23/11/2025
Churn: customer attrition. Churn tracks the share of customers or subscriptions you lose—and it hits LTV directly.
Attribution in digital marketing
22/11/2025
Attribution in digital marketing. Attribution decides which channel or touchpoint gets credit for a conversion when several interactions happen.
UTM parameters for campaign analytics
21/11/2025
UTM parameters for campaign analytics. UTMs are standard URL parameters that let analytics show source, campaign type, and creative clearly.
CRO: conversion rate optimization
20/11/2025
CRO: conversion rate optimization. CRO turns existing traffic into more leads and sales without a proportional rise in media spend. It systematically improves landing pages, forms, offers, and trust so a higher share of visitors complete the goal action.
A/B testing in marketing
19/11/2025
A/B testing in marketing. An A/B test compares two versions of an element (headline, banner, form) on a pre-chosen metric using cleanly split traffic. It replaces subjective “which looks better” debates with evidence and reduces the risk of hurting conversion after site or email
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