Blog
Articles on promotion, advertising and web development.
We write about SEO, paid ads, analytics and practical tips. First posts coming soon.
SEO as a Long-Term Company Asset
22/03/2026
Why organic traffic becomes cheaper than paid media over time and strengthens brand valuation — a deeper owner-level view.
Why systematic SEO beats one-off fixes
07/03/2026
Search evaluates sites holistically—spot changes age fast. Learn why cadence wins, compare operating models, and spot stakeholder red flags.
A search roadmap for scaling your business
05/03/2026
After core terms rank: expand via geo, adjacent categories, informational hubs, and internationalisation—with phased goals, tools, and risk controls.
How page load speed affects bottom-line profit
23/02/2026
Why site speed is a business metric: bounces, conversion, organic reach, and CAC. Core Web Vitals (LCP, INP, CLS), acceleration tactics, and a bottleneck table.
Privacy-first marketing and data
20/12/2025
Privacy-first marketing and data. Third-party cookies are weakening, browsers are tightening tracking, and GDPR, ePrivacy, and local laws turn data collection into a board-level responsibility—not a “pixel toggle.” Privacy-first marketing is not about abandoning measurement; it i
Quality Score and ad quality (search)
19/12/2025
Quality Score and ad quality (search). In search ads, Google Ads Quality Score (QS) is not a vanity number—it signals how well the keyword, ad, and landing page align with each other and with user intent. The 1–10-style score combines three known components: expected CTR, ad rele
Landing page quality
18/12/2025
Landing page quality. A landing page is where traffic from ads, organic, email, and social turns into a lead, purchase, or other micro-conversion. Quality is more than polished visuals—it is the match between the creative promise and the hero, speed, mobile usability, trust, and
Conversion in marketing
17/12/2025
Conversion in marketing. Conversion is the share of users who complete a target action—a baseline metric for CRO and reporting.
Remarketing lists
16/12/2025
Remarketing lists. Lists build audiences from site or app behavior for follow-up campaigns.
Bounce rate and traffic quality
15/12/2025
Bounce rate and traffic quality. Bounce rate classically is the share of sessions that viewed only one page without further actions. In advertising, a high bounce on a landing page behind paid traffic is usually a prompt to check creative-to-hero match, load speed, and offer clar
Viewability: ad viewability
14/12/2025
Viewability: ad viewability. Viewability tells you whether an ad was actually seen (MRC baseline: pixels on screen and time in view).
Demand generation
13/12/2025
Demand generation. Demand gen is the set of programs that create and accelerate interest in the category and product—especially in B2B.
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